In November, venerable tech outlet CNET began publishing articles generated by artificial intelligence, on topics such as personal finance, that proved to be riddled with errors. Today the human members of its editorial staff have unionized, calling on their bosses to provide better conditions for workers and more transparency and accountability around the use of AI. "In this time of instability, our diverse content teams need industry-standard job protections, fair compensation, editorial independence, and a voice in the decisionmaking process, especially as automated technology threatens our jobs and reputations," reads the mission statement of the CNET Media Workers Union, whose more than 100 members include writers, editors, video producers, and other content creators. While the organizing effort started before CNET management began its AI rollout, its employees could become one of the first unions to force its bosses to set guardrails around the use of content produced by generative AI services like ChatGPT. Any agreement struck with CNET's parent company, Red Ventures, could help set a precedent for how companies approach the technology. Multiple digital media outlets have recently slashed staff, with some like BuzzFeed and Sports Illustrated at the same time embracing AI-generated content.

MICROSOFT is adding artificial intelligence to its platform at lightning speeds. In the latest preview of Bing, the Windows maker introduced generative AI-assisted Knowledge Card 2.0 and Stories in Bing, the company announced in a blog on March 24. With'Stories', Bing can draft AI-generated stories to help users consume information via small data packets. It will use "text, images, video and audio" to deliver the results. These cater to "visual and auditory learners" and are available in different languages. "English, French, Japanese, German, Spanish, Russian, Dutch, Italian, Portuguese, Polish and Arabic" are the supported languages, Microsoft adds.

Robots can't write sci-fi – yet Science fiction magazine Clarkesworld has halted story submissions after receiving a growing deluge of AI-generated pieces. The magazine's founding editor, Neil Clarke, says the problem has been created by people promoting surprisingly capable AI language models such as ChatGPT as a way to earn money from fiction publishing – despite the poor quality of the AI stories. "The machine-written submissions we've received are far from publishable quality," he says. "I'm sure there are some that are less detectable, but the majority we've received have been easy for me to identify." Clarke says that he has talked to other magazine editors who currently have the same problem, although he says they have been reluctant to speak to the press – as he was, until the problem grew to unsustainable levels.

One of the most prestigious publishers of science fiction short stories has closed itself to submissions after a deluge of AI-generated pitches overwhelmed its editorial team. Clarkesworld, which has published writers including Jeff VanderMeer, Yoon Ha Lee and Catherynne Valente, is one of the few paying publishers to accept open submissions for short stories from new writers. But that promise brought it to the attention of influencers promoting "get rich quick" schemes using AI, according to founding editor Neil Clarke. In a typical month, the magazine would normally receive 10 or so such submissions that were deemed to have plagiarised other authors, he wrote in a blog post. But since the release of ChatGPT last year pushed AI language models into the mainstream, the rate of rejections has skyrocketed.

Machine learning uses data to help predict outcomes presenting usable analytics that help prime marketers to succeed. That is the simplest way to explain it. For marketers, this is the main driving force behind things such as Facebook newsfeed ads and chatbots. It has already made an impact on how data is used to effectively improve the customer experience. This means businesses can find deeper knowledge from consumer data to greatly improve marketing processes.

It was recently reported that the meditation app Calm had published a "new" fairytale by the Brothers Grimm. However, The Princess and the Fox was written not by the brothers, who died over 150 years ago, but by humans using an artificial intelligence (AI) tool. It's the first fairy tale written by an AI, claims Calm, and is the result of a collaboration with Botnik Studios - a community of writers, artists and developers. Calm says the technique could be referred to as "literary cloning". Botnik employees used a predictive-text program to generate words and phrases that might be found in the original Grimm fairytales.